Today, as more an more consumers turn to the internet for advice from sites like Google, Yelp, Yahoo, and Angie’s list, to name just a few of the hundreds of sites where consumers can post reviews of places and experiences, online reputation management is the key to running a successful business and retaining customers.
C-Suite Book Club, a list of must read books for c-suite leaders, celebrities and business executives recognized this fact when they named a new online reputation management book to their list. The C-Suite Book Club features selections from some of the worlds top authors and businesss minds. The selections on the list are intended to enhance the readers professional and personal lives, so that they can perform better in the boardroom.
How to Protect or Destroy Your Reputation Online by John P. David, is written as the ultimate guide to protect you and your business from attacks online that can damage your reputation. In the book, David outlines a number of strategies that can help you protect your self from a negative attack online, and details a clear concise plan on how to defend yourself from negative attacks. The book even discusses how to remove negative reviews, if necessary.
How to Protect or Destroy Your Reputation Online also gives an inside view of the various websites that consumers use to build or destroy your online reputation. Among the sites covered are Yelp, Travel Advisor, and Angie’s List. This new book features up to date information, and is set to be released in October of 2016. The author, John P. David is a public relations expert and marketing consultant. He has over 25 years of experience in the business of managing reputations both on and offline, and has the insight and experience to share this much needed knowledge with the public.
In addition to discussing negative reviews and how to protect your reputation online, the book gives an insiders view into the sometimes covert world of professional online reputation management firms.