One of the most notable marketing entrepreneurs is Brazilian marketing professional Nizan Guanes. He is currently the chairman of Grupo ABC. This company stands for Advertising Branding Content and is therefore among the top 20 advertising companies in the world. What helped Nizan become a successful entrepreneur is his frequent exploration of international markets. When visiting other countries he would find out bout the most effective marketing methods and then integrate them into his firm. As a result his company emerged as one of most dependable advertising companies in Brazil in terms of helping other businesses more effectively market themselves.
When Nizan Guanes started his career he was a copywriter. At this position he would write content related to marketing. Although he was successful at this career he wanted to achieve more. Therefore his next step was to found and start up his own company. Since Brazil was looking to capitalize on the emerging demand for internet service, Guanes invested in the one of the first internet service providers in Brazil. Nizan was able to build it into one of the top internet providers in the nation and eventually sold it.
Now that Nizan is currently running the company Grupo ABC, he is now looking to grow it and make it an even better company than it was before. Since Brazil is emerging into a more prosperous nation due to the growing middle class, Guanes sees a golden opportunity to capitalize on the demand for marketing services. By helping companies with effective marketing services, Nizan looks to help a number of companies increase their earnings as well as inform the public about the latest products and services in the fashion industry and in sports. As a result Nizan hopes to establish his company as among the top 10 marketing firms in the world within the next decade.