Don Ressler has established himself as one of the more successful entrepreneurs in the fashion and beauty industries. He has been a major contributor to the development of numerous successful startup companies. The most notable company that Ressler has developed is Intelligent Beauty. This company would go on to develop a few other subsidiary companies that offered various products such as cosmetics. When he first began his career in entrepreneurship, Don Ressler started up a company called Fitness Heaven. The company would specialize in the health and wellness industry. Ressler sold this company in 2001 and then started up another company called Alena Media. This company thrived as it would generate hundreds of millions of dollars in revenue. Don would eventually give another one of his companies Intermix Media of his over to News Corp.
After handing over Intermix Media to News Corp, Don would begin to develop an idea for another company. This new company would be in the fashion industry and was called Intelligent Beauty. When this company was developed on apparelnews.com, Ressler looked to offer skincare products and cosmetics to consumers. Within two years of the company’s existence, it would become a highly profitable business. It would also develop a new subsidiary company known as SENSA. During the initial stages of development, SENSA appointed its leadership with Brett Brewer as the CEO and Dr. Alan Hirsch as the person in charge of product development. The company would go on to secure $43 million in funding and become one of the top businesses in its respective industry.
In 2010, Don Ressler was in position to launch another company under the brand of Intelligent Beauty. This new company would be called JustFab which would specialize in selling apparel. The company received initial funding of $33 million from Matrix Partners. Once the company was built, it appointed Kimora Lee Simmons to run the company in terms of management and product development. Ressler also looked to have Simmons be in charge of marketing the company as well. Mentioned on eyepain.org within the first several months of the company’s existence, it would secure another $76 in funding to finance its operations. Don would not be done putting together new startup companies as he would co found Fabletics. This new company became a leader in selling top active apparel for women. Within just three years of being in operation, Fabletics established itself as one of the most successful and innovative retailers in the fashion industry.