Craft beer sales continue to rise in Canada. A study done by the Craft Brewers Association of British Columbia found that sales of craft beer are increasing by about 15% to 20% each year. In British Columbia, sales of craft beer account for about 15% and growing of the total sales of all beer consumed in the province. In a span of only six years from 2007 to 2013, craft beer sales have almost tripled in volume.
The massive increase in the sales of craft beer have led to the growth of many microbreweries. British Columbia is home to over 120 microbreweries now. Throughout Canada, there is a total of about 600 craft breweries in operation. The growth of all these craft breweries and rising sales has even put a strain of hops growers. There is in fact, a shortage of hops to meet the growing craft beer production demand in Canada. Read more at Westender about Eli Gershkovitch.
Eli Gershkovitch is one of the craft brewers who has managed to establish a foothold in the British Columbia area. The brewery known as Steamworks was created by Eli Gershkovitch all the way back in 1995. This truly makes Eli Gershkovitch a veteran and pioneer in the Canadian craft beer industry.
Despite his calm and laid-back demeanor, Eli Gershkovitch is known to be a fierce competitor and an astute businessman. One of his core business principles is that you need to grow to meet demand or demand will then shrink to meet you. This reveals that Eli Gershkovitch is a very proactive businessman who believes in taking action.
It is estimated that there are dozens of new craft breweries opening up each year. Many of these breweries end up failing, but some may survive and thrive like Eli Gershkovitch’s Steamworks brewery in Gastown, Vancouver in British Columbia. To ensure Steamworks remains a top brand both in Canada and abroad, Eli competes in the following areas.
His brewery offers highly competitive prices on many of his highest quality craft beers. Steamworks also produces a significant amount of craft beers to fulfill its growing customer demand. Building a culture around Steamworks is also a way of competing and gaining a steady foothold in the craft beer market says Eli Gershkovitch. Read more on affiliatedork.com.