Honey Birdette is an Australian lingerie brand. It is launching an e-commerce site in the US and has plans on the way to expand their UK retail market from the already existing three stores to 40 stores by the end of 2018. Eloise Monaghan started the brand in 2006 in Brisbane. It launches its US site after having an increase of over 374% online sales in the US for the last 12 months. The goal of the new online platform is to enhance the online experience for the consumer and establish faster delivery with orders over 50 dollars getting free deliveries. The platform will also facilitate easier returns and take care of extending the product range for the esteem US customer base.
Apart from having plans with the online platform in the US, it’s also targeting to introduce physical stores to add up to the ambitious plan of increasing the stores in the UK. The first Honey Birdette store outside Australia was opened in London’s Convent Garden last year. After that, the other two stores in Leed’s Victoria Gate and Westfield White City followed, making three stores in the UK.
The brand has given information about a lineup of ten more stores it intends to open all over the UK. These includes the Westfield Stratford, Leeds, Liverpool, and Newcastle. This is just but a start of the 40 stores targeted by the end of next year. Honey Birdette has 55 stores in its Australian market and continues to eye more premium locations all over Europe. Briefs at the stores go for £35 while bras cost £60. The company has the backing of BBRC.
About Honey Birdette
Honey Birdette was an idea conceived in 2006 by two friends over a glass of champagne. The idea came after the two were tired of failing to find provocative, luxurious and classy bedroom lingerie and bedroom accessories.
They saw a need and set out to fill it by trying to bring a sense of sensuality in Australian bedrooms thus starting the first sensuous lingerie line in Australia. Honey Birdette will provide a comprehensive guide to all pleasure needs from choosing appropriate high-end bedroom toys to carefully detailed lingerie.