José Borghi Explains How Smartphones are changing the Retail Industry

Currently, the world is experiencing digital revolution where companies like Airbnb and Uber have emerged through technological innovations. These companies use mobile applications, and are currently doing very well on organic search rankings. These rankings are used to estimate the value of a brand, as explained by José Borghi of Mullen Lowe Brasil. The increasing demand of Smartphones on the market has played a critical role of enhancing e-commerce, says CEO of Mullen Lowe ad agency, José Henrique Borghi. This has been made possible because these devices have applications that allow customers to purchase products or services much faster and easier. These are features that majority of consumers are looking for when choosing alternative methods of shopping.

In 2015, a study conducted by Criteo revealed that sales of items through Smartphones and tablets accounted for over 50% of all online sales, noted José Borghi. Majority of consumers of e-commerce highlighted brands related to fashion as their main focus. For instance in the U.S., online sale of clothing and other accessories using these devices was approximately 40% of the entire online sales on the market. José Henrique Borghi believes the e-commerce industry will continue to grow in future, especially in the sale of mobile devices and accessories. He further urged retailers and brands to identify this trend and find efficient ways of adapting it.

About Advertising Expert José Borghi

Mr. Borghi is a prominent Brazilian advertising expert who began his career from scratch. After several years of hard work, Borghi has emerged as one of the most respected ad professionals in Brazil and abroad. He studied Advertising and Propaganda at PUC Campinas, He began his career in 1989 and worked for several Brazilian ad agencies until he co-founded BorghiErh after partnering with Erh Ray. After several years of restructuring and partnership, the agency is now called Mullen Lowe.

Source of the article : http://www.ecp.org.br/revista/entrevista/julho

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