Lori Senecal has created a career in the advertising industry despite her introvert nature. A majority of the people believe that for one to advertise any product; they should be in a position to advertise what they do for the rest of the world to see. However, for Lori Senecal this has not been the case; as she remains calm in all her activities. She has earned a reputation for helping companies during transition periods which are critical moments for any organization. The period determines whether a company will survive or collapse since it involves a lot of changes. She helps organizations align their activities with the current trends in the industry thus countering competition in the market. Currently she is helping Crispin one of the agencies in the industry to stay relevant to marketers and also to ensure that it stays afloat. In addition to her career, she also supports women empowerment; this is evidenced by her recent promotion of four women at Crispin agencies.
At the moment, Senecal is the Chief Executive Officer of Crispin Porter + Bogusky (CP+B).She also served in the same capacity at KBS. During her tenure as the C.E.O, she drove the strategic mission and worked with the partners to fuel growth and expansion of the organization. She also plays leadership roles to enable her partners implement proper structures in the different organizations. For instance, in her previous role at Korean Broadcasting System (KBS) she helped drive the organization’s growth and vision which ensured that the company remains competitive. During her five year stay at KBS she spear headed real inventions that made the company stand out as “the brand agency” in the innovative world.
According to the Huffington Post, Senecal urges employees to create a career of their choice. In this case, she encourages that the employees venture into the careers they well fit. She does this by sponsoring passion projects and start-ups ventures created by the employees. She does this through invention competition that end in the selection of the most inventive venture. The initiative is manifested by the growth of KBS agency from a 250 person domestic agency to now over 800 people globally. Visit her crunchbase profile for more information.