The RealReal Developing Into A Successful Brand

The RealReal had its first-ever perpetual store located in New York City. The RealReal store located in New York City has great success. There has been talk that in the year 2018 The RealReal store is going to support in-store capabilities. Allison Sommer has mentioned that the year of 2018 is going to be a pop-up year. Allison Sommer is in charge of advertising for this business. Associated in-store capabilities enable the ability for virtual products to gain a street-level existence. In the year 2016 The RealReal did a pop-up. The pop-up was held in New York City. The pop-up held by The RealReal reportedly accomplished $2 million. As a result of such an amazing outcome The RealReal established a location. The establishment of the SoHo location took place towards the end of November. The RealReal provides an incredible brand.

The RealReal has also done a pop-up in San Francisco. Since the pop-up in San Francisco this business has seen an enormous percent growth with online consumers. With such great success The RealReal had in San Francisco another pop-up will be occurring in Las Vegas. Additionally, more locations will be happening within the year all over the United States. The RealReal continues to have these pop-ups so more and more consumers become loyalist and the brand reaches more and more fervent fashion individuals. The RealReal will be supporting sequestered shopping happenings for VIP consumers and informative workshops in order to bring forth more consumer circulation. The RealReal has been in existence for 6 years. The RealReal is credited for being the most supported virtual superfluity resale establishment. Its site currently has 7 million supporters globally. Therefore, the in-store existence appears to be working for The RealReal business and its continuing success.

The creator and CEO of The RealReal is Julie Wainwright. The RealReal offers quality resale items for ladies, men, and the household. Within the past 18 months The RealReal has established 6 valuation agencies. The RealReal has established offices in Chicago, Washington, D.C., L.A., San Francisco, and New York.

In conclusion, The RealReal is developing into a successful brand.

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